New premium varieties have boosted British sausage consumption by 17% since 2000 to an annual 189,000 tonnes, said Mintel.
Further, the market value of sausages has risen by 23% over the past five years to a forecast £530m for 2005, it claims.
David Bird, consumer specialist at Mintel, said: “Although not an obvious food to have benefited from an increasingly prosperous population, sausages have shifted to a more premium positioning.
“Manufacturers are reinventing sausages as posh nosh with quality-led production after an association with mechanically recovered meat and cheap fillers tarnished their image.”