The meat-free (vegetarian) market is worth £657m [52 w/e November 6, 2005], up 4.8% in the past year. Chilled accounts for more than 72% of value share and continues to grow strongly. The frozen meat-free market has stagnated and accounts for £182m in value.
Frozen has been affected by a decline in ready meals, down 18.4%, and processed products, down 5.1%. Frozen ingredients and sausages (both almost entirely made of meat substitutes) are countering the decline in ready meals.
In the chilled sector, snacks and ingredients are pushing up growth against falling ready meal value. Grilled and potato-based meals have more than offset a decline in pastry meals, boosting the sector by 11% and giving meal centres a 54.3% share of the total meat-free market. Chilled has experienced growth of 6.6% in value.
Quorn, the largest branded contender, has driven growth in both chilled and frozen. It has captured almost 30% of frozen meat-free.
With a share of 80.4%, own label products still dominate the chilled sector. However, the chilled deli and ingredient sectors feature almost entirely branded products.
Branded products, with a 68% value share, have increased their lead in the frozen meat-free sector over the past year.
Tim Duff, TNS Worldpanel
Produced for The Grocer by TNS Worldpanel. TNS Worldpanel monitors the grocery retailer take-home purchasing habits of 20,000 demographically representative British households. Call 020 8967 4521