Tropicana has appointed David Biggs sales director for the UK and Ireland as it seeks to consolidate its position in the chilled juice market.
Biggs will be based at the company's Leatherhead headquarters.
His previous role with Tropicana involved supporting channel marketing and sales teams across Europe as channel marketing controller, having performed a similar function in the UK.
He was instrumental in developing channel and category management strategies for the Tropicana brand.
Biggs worked for national lottery operator Camelot and Manor Bakeries before joining Tropicana in 1997.
Gordon Bromley, market unit general manager for Northern Europe, said: "We are delighted to welcome David back to Tropicana UK. His wealth of experience and proven track record within the company will be instrumental in driving the business to more success in the future."