Schwan's hopes to tempt more consumers to trial frozen pizza with a money back promotion on Freschetta (the pizza with dough that is not pre cooked and that bakes in the oven). Ben Johnson, European marketing controller, said: "Repeat purchase of Freschetta is over 40%. This promotion removes all risk and once people have tried it we know they will come back for more." The promotion runs for eight weeks. {{MARKETING - P&P }}