Created by: HHCL Launched: 1998 Bright colours, a backdrop like the Telly Tubbies' garden, syncopated animation and a playschool-style' backing track give these ads a surreal fantasy quality which appeals to adults' nostalgia for their own childhood as well as to young children ­ guaranteed to get mums thinking positively about the brand. The most recent versions play on children's focus on their parents and feature literal interpretations of adult phrases such as And when she eats biscuits, they stick to her hips and her bum' all recited in a child's voice. The overall balance is cute without being sickening. {{P&P }}