He will have responsibility for range development, account management, strategy, forecasting and marketing.
Cawdell was previously commercial operations controller at international food and drink manufacturer Gerber Foods where his duties included category management, sales and marketing and strategic business planning. Before that, he held management and buying roles at Asda and Somerfield.
Bon Bon Buddies has also
recruited former Golden Wonder chief executive Paul Monk as a non-executive director.
Managing director Chris Howarth said: “Duncan’s skills coupled with supplier management expertise will make him an asset through this period of growth.”