He has replaced Neil Anderson, who is moving into a corporate communications role within Scottish & Newcastle.
Gerken has worked in the food and drink industry for 16 years and has held a number of senior management regional and national roles within the on-trade. Prior to joining the national sales division of Scottish Courage, he was the managing director of Courage East. He has also worked at Mars Confectionery and Duracell.
Keith Hogg, sales managing director at Scottish Courage Brands, said that Gerken’s wealth of experience would be of great benefit to the team.