The summer theme continues in store, but has grown more dominant with its focus on products which appeal to children ­ a tie in with the half-term school holiday. The category chart particularly highlights the central summer theme with soft drinks, frozen and alcoholic drinks making up the top three. Cakes and biscuits comes in at number four, reinforcing the orientation towards children. Cadbury tops the brand chart with a multitude of promotions, including multibuys and price promotions. The manufacturer secures it's position with activity across all fascia. New entries dominate the chart, however, with only four remaining from last week. McVitie's and Walkers are among the new entries to contribute to the youthful feel to the activity this week while Carte d'Or also makes a debut. Tesco continues to reassert itself and this week claims the top position, forcing Asda to the number two spot. l Promotrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top four multiples. For more details log onto its web site: {{GROCER 33 }}