Ocean Spray is introducing a seasonal programme of new product launches to help build the brand and the category.
The Cranberry Seasons range will come in 1 litre PET and will have pack colours to reflect the seasons.
The first variant in the new range will be Spring Dew, a mix of cranberry juice and elderflower. It will be replaced with a new seasonal variant later in the year. Rsp £1.49.
Gerber Foods Soft Drinks is spending nearly £6m to support the Ocean Spray brand this year. A new TV ad breaks in the spring.
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