Merrydown, the cidermaker, which produces and markets Shloer, said sales of its adult soft drink had increased by 29% during the first half.
For the six months to September 30 group pre-tax losses were reduced by 83% to £75,000 from £428,000, as the hot summer boosted sales to help narrow the group’s “historical first half loss”. Turnover rose 17% to £9.68m.
Merrydown said cider turnover increased just 1%, but that this was the first time sales had improved since 1998.
The group said the newly-packaged 1 litre Shloer bottle had been very well received by both consumers and the trade alike. But that sales of Shloer cans aimed at the impulse and foodservice markets would take time to build. Additional brand extensions would be rolled out shortly, it said.
Merrydown chief executive Nigel Freer said: “Marketing plans are in place for the Christmas period and we remain confident of a satisfactory outcome for the year as a whole.”
For the six months to September 30 group pre-tax losses were reduced by 83% to £75,000 from £428,000, as the hot summer boosted sales to help narrow the group’s “historical first half loss”. Turnover rose 17% to £9.68m.
Merrydown said cider turnover increased just 1%, but that this was the first time sales had improved since 1998.
The group said the newly-packaged 1 litre Shloer bottle had been very well received by both consumers and the trade alike. But that sales of Shloer cans aimed at the impulse and foodservice markets would take time to build. Additional brand extensions would be rolled out shortly, it said.
Merrydown chief executive Nigel Freer said: “Marketing plans are in place for the Christmas period and we remain confident of a satisfactory outcome for the year as a whole.”
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