A new premium packaged spirit, Raw Spirit, is being rolled out nationally following a test market in the south east. A spokesman for brand owner Imperial Drinks said the initial focus will be in the on-trade and the brand will be supported with regional advertising as distribution is established. A radio campaign for London is also being considered. The drink is sold in aluminium bottles, has a vodka base and comes in three flavours.
A new brew, Yorkshire Square Ale, will be added to the Black Sheep Brewery's range in May. Its label will feature a specially commissioned painting by Yorkshire expressionist Mackenzie Thorpe. The 5% ale joins the Masham brewery's two other take home ales, Black Sheep Ale and Riggwelter.
LVMH has acquired a majority share of the celebrated sauterne house Chateau d'Yquem. The deal gives the luxury brands group 64% of the estate, which has 450 acres of prime Bordeaux vineyards.
Booker is offering an exclusive eight for £6 pack of Foster's lager carrying the Fostralia 2000 promotion. This will run until May 6. The wholesale price per case containing three eight packs of the 500ml cans is £12.79.
Robert Cain has added to its collection of gift beers with the introduction of a limited edition 2000 Millennium Ale. The 5% brew is presented in a gift tube retailing at £1.99. It will be available in store from June.
Matthew Clark has signed up Stowells of Chelsea as the sponsor of a new TV series on Carlton Food Network called Grape Expectations. It will broadcast three times a week until the end of May.
Australian company Mitchelton Wines has added a 1997 Shiraz to its Preece range of varietals. This is distributed in the UK by John E Fells.
An eight year old Janneau armagnac is being introduced to the UK through distributor John E Fells. The 50cl bottle will retail at £16.99 which compares with the five year old version at £12.99.
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