The name Cielo ­ the Italian name for sky ­ is pretty meaningless. I guess it's meant to relate to the light, fluffy texture of the product. The side of pack copy tells us this is a truly modern product'! But why an Italian name from a German manufacturer? In terms of perceptions of Bahlsen, these varied widely from specialist, continental, premium, chocolate biscuit experts' to never heard of them'. Colourcoding was plain confusing ­ to us the pink pack sent out signals indicating raspberry or cherry rather than the actual amaretto inside, and the orange pack either orange or caramel. (The flavour was in fact noisetta' which, presumably, is hazelnut.) Now to the eating experience itself: individually wrapped for freshness; a nice combination of textures ­ melty, crunchy, crispy and light; disappointingly small but actually quite sickly after more than a couple. Of the three flavours, chocolate was the unanimous winner with noisetta second and the rather overpowering amaretto way down the field. We struggled with finding a usage occasion, though, especially when considering an rsp of £1.99 for 14 biscuits. Too expensive just for me', not posh enough for after dinner. Elevenses? A small gift for Auntie (perhaps as a thankyou for the notelets)? Our final verdict was that this latest offering from Bahlsen falls between a number of stools both product and positioning wise. It has lots of potentially interesting elements not really gelling together to form a convincing, motivating proposition. And I can't finish without making one more reference to our favourite piece of pack copy: Every day is valuable and should be lived as such.' Need I say more? {{MARKETING - P&P }}