Adult males still have the biggest appetite for lunchbox foods, despite the raft of products for children, according to new figures in The Grocer.
TNS data shows that men account for 42% of all lunchbox meals consumed, with nearly half of the UK adult male population taking a lunchbox in a typical fortnight. This outstrips children and women, both of whom account for 29% of lunchbox food eaten [Family Food Panel, 52 w/e November 2004]. While the industry has developed more products aimed specifically at adults over the past few years, such as Kerry Foods’ Brunchettas and Dairy Crest’s Cathedral City Lunch Packs, sandwiches are still the most popular lunchbox addition, featuring in 74% of all lunchboxes. However, they are in decline by 5% due to the growth in popularity of sandwich outlets, said TNS.
Fruit is the second most popular item, being included in half of all lunchboxes.
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