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The potato is to get its own designated day in October off the back of a successful bid for EU funding. A 4.75m three-year marketing campaign part-funded by the EU will finance an annual Potato Day in the UK, France and Belgium.
Red Bull is adding a twist to its marketing strategy in a new 6.3m campaign that aims to educate consumers about the relevance of energy drink consumption throughout the day and also return the brand to double-digit sales growth.
Diageo is gearing up for St Patrick's Day with a raft of special activity to celebrate Guinness' 250th birthday.
It will launch a marketing campaign for the off-trade, including PoS material and radio ads. A sampling programme is predicted to...
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Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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