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The potato is to get its own designated day in October off the back of a successful bid for EU funding. A 4.75m three-year marketing campaign part-funded by the EU will finance an annual Potato Day in the UK, France and Belgium.
Red Bull is adding a twist to its marketing strategy in a new 6.3m campaign that aims to educate consumers about the relevance of energy drink consumption throughout the day and also return the brand to double-digit sales growth.
Diageo is gearing up for St Patrick's Day with a raft of special activity to celebrate Guinness' 250th birthday.
It will launch a marketing campaign for the off-trade, including PoS material and radio ads. A sampling programme is predicted to...
With their wealth of farming knowledge and expertise on nose to tail butchery and native breeds, it quickly becomes clear
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
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