Sunkist has refreshed its eponymous sparkling soft drink brand with funky new packaging. On shelf now, the new look covers both cans and bottles and aims to boost the brand's appeal to its target market, 18 to 35-year-olds. Each variant has a new name designed to give the brand personality. Lemon is now Lemon Sparkle, Orange becomes Sunkist Orange, while Tropical takes the name Tropical Splash. Marketing manager Melanie Hill said the new design brightened up the range while remaining true to the brand's image and emphasising the products' real fruit juice and vitamin C content. {{P&P }}