There is a honey bee crisis facing Britain at the moment and the implications for fresh produce supply are potentially catastrophic, according to Tim Lovett, president of the British Beekeepers' Association

Imagine a bee-less breakfast - toast, yes, but no jam or fruit juice, no almond croissant, no honey or honeyed cereals and no coffee. One in three mouthfuls of what we eat is dependent on honey bee pollination.

Honey bees are under serious attack from disease. The blood-sucking mite Varroa arrived in bee colonies in the early 1990s and is now endemic. There are treatments but the mites have become resistant. There's also the fungus, nosema ceranae to contend with. And in the US, bee colony winter losses have risen dramatically to an unprecedented high of more than 60% in 2006/7 and similar levels this year as a result of colony collapse disorder.

What's to be done? The USDA and other dependants such as Californian almond growers and even Häagen-Dazs have stumped up more than $80m to research the problem.

In the UK, where the arrival of CCD will exacerbate the problems beekeepers are facing, Defra minister Lord Rooker has already warned that the nation's honeybees could be wiped out unless further research is conducted, but has said the government cannot afford the £8m over five years the BBKA is asking for. Over the same period pollination will contribute £800m to the economy.

BBKA has launched The Bee Health Research Funding Campaign, urging the public to petition MPs and Ministers, and contribute to campaign funds.