From Scottish Courage. A tequila based premium packaged spirit in a 250ml can in a 440ml clear plastic container Abv: 5.5% Price: £1.79p TARGET CONSUMER Carmella Langford, 31, runs her own dtp business in Milton Keynes Well, this is something a bit different ­ I've certainly never seen anything quite like this before. I don't normally drink tequila but I can definitely drink this down in one. It's quite lemonadey which makes the tequila a bit milder. In fact I can hardly taste the alcohol at all. It fizzed up when I slammed it on the table, but the fizz disappeared quite quickly as I was drinking it. The only thing I'm not too keen on is the plastic glass which reminds me of a baby's bottle. I'd prefer it if it wasn't quite so plasticky. But I like the colours on the can, and it actually tastes very nice. It's a novelty and quite fun, and I'd probably buy it again. I think it'll do well and it'll probably appeal to younger people. Rating out of 25 ­ 20 Sally Easton Master of Wine and wine buyer for Berry Brothers and Rudd This drink has a clear colour like lemonade and a gentle sparkle. On the nose it is confected with bitter almond and allspice notes, but with few detectable notes of tequila or lemon. The palate is sweet, with a poorly defined bittersweet flavour and chemical finish; fortunately, in this case, the finish is short. It tastes of neither tequila nor lemon. This is an uninspiring drink without clearly defined flavour or balance. With its double packaging of plastic jar and tin can, the environmental costs to produce this beverage must be questionably high. Rating out of 25 ­ 0 Graham Shearsby Board creative director, graphics, at Design Bridge NPD at Scottish Courage has created the ultimate Frankenstein's monster of contemporary drinking ­ the perfect drink for those who don't mind looking stupid while getting drunk, and at the same time the company sticks two fingers up at the environment with this horrendous piece of over-packaging. The blurb talks of it enjoying considerable success in city centre style bars. I encountered it in what felt like its spiritual home. The sort of place Jack Dee described as all fizzy lager, Sky television and nasty looks'. The perfect place for getting out of your face as quickly and cheaply as possible. Rating out of 25 ­ 1 Steve Mayes Category controller at Landmark Full credit must be given to Scotco for bringing out such a novel idea but full credit is probably what you'll need ­ when the stock gets picked up! Slamba is in sale or return territory ­ don't stock it unless there's serious theatre to create the buzz with the fallback of full credit. It's expensive (good margins though!), overpackaged, high task, and the initial novelty value will wear off like a Sinclair C5. It's worth having a go at it if you can secure the right terms, but tasting like alcoholic Alka Seltzer with added soap does undermine it! Hopefully, I am wide of the mark and it will be an outrageous success. Rating out of 25 ­ 5 Total score out of 100 ­ 26 {{DRINKS }}