>>consumers and buyers give their views on the latest launches


From: Shloer

Shloer’s new herbal juice drink, Sorelle, is targeted at women aged 25-plus looking for a drink that is suited to everyday refreshment. It is available in two flavours - Serene White infused with peach and passion fruit and Gentle Blush infused with cranberry.

Price: £2.29 per one-litre bottle

Total score: 40/50
consumer’s verdict

Jemma Major, 35, PA, East Grinstead, West Sussex

A big fan of herbal juice drinks, I found the look of the newcomers very appealing.

The shape of the bottles and the label style makes them look premium and their colouring looks good too.

Gentle Blush smells fresh - very fruity and herbal - but the taste is not as nice as I expected it to be and leaves a lingering aftertaste. I would not buy this again.

Serene White, like Gentle Blush, has a lovely fresh and flowery smell which reminds me of a summer country walk. And with a clean, slightly sweet, fresh and subtle fruit flavour, the taste does not let it down.

Although at £2.29 per bottle I find the price a bit steep, I would definitely buy this flavour again as I think it is a very nice and refreshing thirst quencher. Score: 20/25
buyer’s verdict

chris suggett, senior buyer, bells stores

The look of Sorelle from the makers of Shloer oozes quality and will without doubt catch the eye of its intended target market, although I feel the rsp is somewhat high.

My expectation of these products was let down by its taste delivery. I expected a very fruity, juicy drink with a subtle fizz, however the fizz was sharp but not gassy.

When it came to the flavour I was a little disappointed with very little fruit taste, in fact you could say the taste of both were very subtle, with the cranberry still having that usual bite that is associated with cranberries. The clean crisp taste should prove to be quite popular.

The high rsp will restrict its distribution to the major mult’s, where the basket spend is high and its target market is very prevalent.

Score: 20/25n Product:

Birt & Tang

Chinese teas


Orient Solutions

n Launch date:

March 2004