Freshbake Foods claims to have produced the answer to a sausage lover's prayer - the gristle free sausage.
The seven strong sausage range is relaunched with new recipes, and packaging has a No gristly bits' guarantee.
The move follows Freshbake research which identified value for money and acceptability by children as key factors in brand loyalty.
Rsp: £1.99 for 907g.
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