Premier Foods has lured a senior executive from Coca-Cola to be its new group sales director. Ian Deste joins Premier after two decades at Coca-Cola, including nine years on the soft drinks giant’s GB board.
Tango has declared itself to be the fastest-growing fizzy fruit drink.In the past year, sales of the Britvic-owned soft drink have risen 9% to £25m [Nielsen MAT to 3 October, 2009] compared with a 17.1% drop to £23.1m in the year to 4...
The Grocer’s Top Products Survey 2008, published in association with Nielsen contained a small number of errors. The following products were omitted. In adult soft drinks, Bottle Green should have ranked seventh with sales of £2.5m, an increase of…
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