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McCain: our posh chips are Simply Gorgeous: McCain Foods is continuing its push into the premium frozen sector with the launch of a new indulgent potato brand this autumn. The Simply Gorgeous range is aimed at special occasions and is priced at 2.29 for a 550g bag, compared ...
Frozen ready meal retailer Cook is ditching "old-fashioned" 99p pricing. Around half of the retailer's prices ended in 99p, but Cook believes the strategy is simply conning customers into thinking they're paying less than they...
Captain Birds Eye will be telling fishy stories on a new quartet of products under his frozen Simply Fish banner. Birds Eye has hooked a £2.5m marketing spend to back the full range this year, as it angles for a greater share of...
You won’t miss it when you give it; but patients could miss it if you don’t.
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Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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