Peperami is making a three-month appearance on signs in front of 200 indpendent newsagents, grocery stores and off-licences in the north east. The signs are double-sided and feature the brand's animated Peperami character. The humorous messages ­ Eat Sweets and You're Dead' and Meat Shop' ­ aim to persuade consumers to try Peperami instead of another snack. "As an impulse product, visibility is key for driving sales," said a company spokesman. {{P&P }}