United Biscuits has recruited Martin Totty from PepsiCo to become its UK sales director with effect from May 6.

Totty, who was vice-president of European sales at PepsiCo, will be responsible for sales across all categories and trade sectors and will focus on biscuit brands such as McVitie’s, Penguin, Jaffa Cakes and Mini Cheddars.

UB said the roles and responsibilities of the three category sales directors, Martin Perkin, Peter Birkholm and Mark Bosomworth are unaffected and will now report directly to Totty.