The surprise finding put the old favourite’s new Brownie offering at the head of a list of more than 3,000 new products tested by Cambridge Market Research’s panel of consumers.
MD Paul Beresford said the result signalled consumers’ growing desire for trusted comfort foods in the face of
economic uncertainty and the growing terrorist threat. And it pours cold water on the assumption new offerings need to be truly innovative if they are to grab shoppers’ interest.
>>p36 NPD special report