Ocean Spray is putting a £6m wave of support behind its cranberry juice this summer. A national TV burst of advertising begins on June 9 and will run until the end of July. The 30-second commercial will carry the message that cranberries carry as much vitamin C as orange juice. Ads will also be placed in women's magazines backed by trade promotions and sampling at gyms nationwide. Colin Davis, marketing manager for Ocean Spray, said: "This is a very exciting time for Ocean Spray. Our new advertising reflects the brand's aspirational and preventative health positioning." {{P&P }}