InterContinental Brands claims its new Maxilife Nutriwater range boosts health as well as quenching thirst. It hopes the purified water with added minerals, vitamins and herbs will create a splash in the booming bottled water market.
The two variants come in resealable 500ml bottles retailing at 79p. Berry-flavoured Protect contains stimulating herbs and immunity-boosting minerals such as echinacea, while Clarity has a hint of citrus and contains Siberian ginseng.