>>sharing bags have created additional interest… strong trend towards premium… massive increase in better-for-you impulse…

Nisaway Category Controller
The category has performed well from the start of the year, fuelled by new product development activity from Walkers. In addition, the launch of new variants from McCoy’s Specials, particularly in sharing bags, has created additional interest.
Traditional suppliers of crisps and snacks are seeing the benefits of reducing salt and fat. Walkers Crisps are a good example as they are now blended with sunflower oil. The more proactive manufacturers are already launching and developing healthy snack ranges.
Trading Manager, Musgrave Budgens-Londis
Crisps and snacks is a category that is key to the convenience and impulse sectors. The market is being driven by new product development and the strongest trends are towards adult sharing and premium.
Crisps and snacks are so important to our business that we’ve created a new brochure for our Londis retailers on the crisps and snacks category. It contains key information on the market, identifies the huge opportunities within the market and advises our retailers on how best to manage the category.
Obesity is the major topic so it is no surprise to see a massive increase in the number of better-for-you impulse products as well as re-formulations of existing ones.
The star performer is PepsiCo’s Snack-a-Jacks brand, which continues to grow with extensions such as mini-bites.
Massive excitement has been generated with the launch of PepsiCo’s Nobby’s and United Biscuits’ McCoy’s Specials. It is interesting that they are targeting the young male adult market, which is the section of society least concerned about obesity.
Peter Hindmarsh
Heidi Jackson