I'm responsible for the day-to-day running of the UK household goods business and I am line manager for all functional heads except marketing, which I am heading up in the medium term to implement increased investment. I report to chairman and MD Brandon Pilling.

What challenges have you faced since starting your job?
It has been a steep learning curve in a new industry and sector, although a lot of opportunities and issues are transferable from other market sectors. The company has also faced a challenge in that this is the first non-Pilling family appointment at this level since the company was formed in 1919.

What are your objectives for 2003?
I aim to implement best operational practice to achieve our three year strategy to increase turnover by 50% while maintaining profitability.
Our short term objectives include upping marketing spend by category. This process will be completed by May and includes TV sponsorship of Sky 1 and Living TV satellite channels by our laundry product Glo-Care and stain remover Stain Devils.
We also plan to follow the success of Oven Gel in our Dr Beckman Rescue range by extending the brand into other household product sectors, with further TV advertising later this year. More new product development is planned for our Acdo, Glo-Care and Springdawn brands.

What is your industry background?
I joined HP Foods in 1988 as a sales rep and left as area sales manager for the south-east. From 1991 I was a national accounts manager at Anchor Foods. I joined Dairy Crest as a national account manager in 1995, becoming national accounts controller for Yoplait. In 1999 I joined Sarah Lee Bakery as commercial director, becoming general manager before joining Acdoco in January.