Food and drink brands including Starburst, Haribo and Skittles are using the internet to target children since Ofcom made it difficult to advertise to children on TV. The Guardian reported that last month Mars paid a six-figure sum to set a profile - which had already been viewed more than 50,000 times - for its Skittles brand on social networking site Bebo. Such practices have raised concerns among MPs, the paper said.
TV viewers have accused Morrisons of misleading consumers in its latest TV ad campaign. The new ads feature Denise Van Outen enjoying a cream cake in the Sospan coffee shop before taking her trolley down the road to the local Morrisons store. Local people have pointed out that the cafe is actually in the north west town of Dolgellau, an hour's drive from the nearest store.
The Telegraph reported that Magners producer C&C has issued its second warning in just over two weeks, blaming a collapse in sales on the wet weather. C&C chief executive Maurice Pratt said there was a degree of uncertainty about the outlook for the second half of the year but insisted Magners was not just a fad in the UK.
Jamie Oliver's war on lunchbox junk food has been blamed for a sharp decline in sales of chocolate biscuits, according to the Express. It said sales of biscuits have been hit by the chef's campaign to stop parents giving children sweet snacks to take to school and by the demise of the traditional 'elevenses' of tea and biscuits.