Whyte and Mackay, the blended whisky marketed and distributed by Maxxium UK, is to sponsor Scottish Premier League football club Hibernian in a five-year, £1m deal.
The agreement will run from July this year. Whyte and Mackay will feature on the Hibernian first team shirts while The South Stand at Easter Road will be renamed the Whyte and Mackay Stand. The club will also provide office accommodation for Whyte and Mackay sales and marketing employees.
Maxxium UK brand manager for Whyte and Mackay, Aisling Duffy, said: “Hibernian Football Club has a rich heritage and high profile in Scotland. We see this sponsorship as an excellent opportunity to build a relationship that will benefit Whyte and Mackay, Hibs and the clubs supporters.”
The agreement will run from July this year. Whyte and Mackay will feature on the Hibernian first team shirts while The South Stand at Easter Road will be renamed the Whyte and Mackay Stand. The club will also provide office accommodation for Whyte and Mackay sales and marketing employees.
Maxxium UK brand manager for Whyte and Mackay, Aisling Duffy, said: “Hibernian Football Club has a rich heritage and high profile in Scotland. We see this sponsorship as an excellent opportunity to build a relationship that will benefit Whyte and Mackay, Hibs and the clubs supporters.”
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