For most people, juggling a working farm, PR and marketing agency and food brand would be enough work for anyone.
But Wilfred Emmanuel-Jones is not most people. The man, who runs the brand The Black Farmer, splits his time between his farm in Devon and the offices of his agency in London. “I’m currently having an affair with the A303,” he jokes. “I spend more time on there than anywhere else.”
Emmanuel-Jones says that he makes the most out of his week by working 12-14 hours a day. Summer, he says, is a busy time as he tours the country at weekends visiting county shows to allow people to sample his The Black Farmer brand. It includes a range of sausages sold in Asda, Sainsbury, Tesco, Morrisons and a range of eight sauces available in delicatessens and farm shops.
Emmanuel-Jones has big plans for the brand.
The availability of his sausages will be extended to Budgens stores from next week and he is currently working on a promotional campaign to encourage Budgens shoppers to buy the product.
Summer, naturally, is also a busy season on his farm, which
he has owned for eight years. However, he’s made the season even busier for himself by taking nine inner city teenagers under his wing as part of a scholarship to encourage more people from ethnic minorities into rural life.
Emmanuel-Jones launched the Black Farmer Scholarship in January and after a six-month search invited the teenagers to experience what it is really like to live and work in the rural community.
The scheme has now entered its fifth week and Emmanuel-Jones says it is the “hardest thing I’ve ever done in my life”. He will shortly offer two of the teenagers jobs at the end of the scholarship. “The next 10 days will really sort out the men from the boys,” he warns.
Three jobs and big plans to grow an unusual brand