Masterfoods is adding two new flavours to its Tracker cereal bar range and backing the brand with a £1m support package.
The Forest Fruits and Lemon variants replace the Strawberry and Banana lines and will be rolling out from the middle of next month. Marketing, set to begin at the same time, focuses on the brand’s target audience of urban 20 to 30-year-olds.
Activity will include sampling, advertising on the London Tube and sponsorship of the Metro Hot Awards.