Aimia Foods is introducing a luxurious addition to its Galaxy hot chocolate range. Galaxy Hot Chocolate Bliss is made with 14% Galaxy chocolate and targets adults looking for a break from their hectic lifestyles. The product will be available in the multiples from November in a 400g pack for £2.79. It is also available in a 28g sachet for 29p and a 400g jar for £2.05.
?Cadbury Trebor Bassett has brought its range of hot chocolate drinks brands, including the Highlights low calorie range, back in-house after the company's 20-year marketing campaign with Premier Foods came to an end earlier this year. The company aims to extend the category into new occasions and is likely to add to its portfolio, which already consists of 80 SKUs, although no firm plans have been put in place so far.
Consumers of hot milky drinks will soon be able to sleep even easier following the launch of new Horlicks Light Malt Caramel Dream in August. Available in 500g packs and twin sachets, the new variant has been created to drive category growth by offering additional choice to existing consumers and attracting a new group of people to the brand. Laura Graham, assistant brand manager for Horlicks, says: "In research, the caramel flavour was a hit with consumers, performing above all the other test flavours."
?Nestlé rolled out its Aero branded hot chocolate into the retail market at the start of the year after a positive response for the product in foodservice. The frothy drink, which is a liquid form of the bubbly chocolate bar, comes in boxes of eight sachets for £1.99 and four sachets for £1.09 for both chocolate and mint chocolate variants. With 99 calories per serving, it is positioned as an indulgence that won't pile on the pounds.
?Nescafé has taken a skinny approach to its cappuccino and latte instant coffees with lower-fat and reduced-calorie variants. Skinny cappuccino contains 0.9g fat and 62 calories per mug and latte has 1.5g of fat and 86 calories.
Speciality tea company Redbush is offering consumers the chance to win a holiday for two in Botswana as part of a link up with the No 1 Ladies Detective Agency series of books. The company has teamed up with publisher Little Brown Book Group for the promotion, which will include a special tour linked to the novels. The promotion is running across special packs of its rooibos (redbush) tea.
?Lancashire tea is building its first nationwide presence to compete with its better-known Yorkshire rival. The brand has gained national listings in Nisa-Today's as well as in Londis and Booker, and has also increased its presence in Asda from a handful of regional outlets to listings in 60 stores. The tea is already available in the north west through Booths outlets.
PG Tips jumped on the football bandwagon earlier this year with a £6m marketing campaign during May and June. Activity included a free PG Tips football mug with special 160-bag packs.
Jacksons of Piccadilly started the year with a new range and a fresh brand identity. Five green teas - Pure Chinese Sencha and Chinese Sencha with lemon, mint, orange and camomile - were launched, as well as two white teas - Pure Chinese White Silvertip and Pure Chinese White Silvertip with natural Osmanthus. They were all launched in all-white packaging. A super-premium range of loose teas was also launched in fine food retailers.