?The Green Ridge Wine Company showed its new Equality Fairtrade Chilean range by Las Lomas at the first gathering of fair trade wine producers in the UK last September. The range, which aims to give a better future for the wine growing community in Cauquenes, costs £5.99 a bottle.
The Co-operative Group continues to develop its fair trade wine category with a range of its own-label variants and promotions for these wines. The range of four wines all come from the La Riojana wine co-operative which is based in Chilecito in the Famatina Valley, Argentina. The range consists of a Torrontes Chardonnay and a Bonarda/Shiraz, both priced at £3.99, as well as a Pinot Grigio and a Shiraz at £4.99.
?Tesco extended its fair trade nut offer in December last year. It claimed more than 13,000 farmers in Malawi, Mozambique and India will benefit from the decision to launch a 200g Fairtrade peanut and raisin mix and Fairtrade natural cashews in
150g packs. The move was underpinned by
good sales of Fairtrade Brazil nuts, which Tesco launched last March. The product took a 25% share of Brazil nut sales last year, according to Tesco. The fair trade message is reinforced with an on-pack picture of a grower, and also features a message about the poverty many of them face.
Percol brought out what it claims is the first Fairtrade Decaf Colombian instant coffee in Waitrose at the end of last year. The company also launched an interactive website that encourages users to explore new varieties and countries.
?The Natural Beverage Company helped take the Fairtrade mark into the smoothies category with the launch of Fruit Hit. Created using fair trade fruit sourced from AgroFair, the smoothies are gently pasteurised and bottled in sterile conditions, giving them a six-month shelf life and the option of storage at ambient temperatures. The smoothies are available in mango & orange, pineapple & passion fruit and blueberry blend flavours, and they come in 330ml clear, 100%-recyclable bottles, priced at £1.59. Each contains the equivalent of two of the recommended five-a-day portions of fruit and vegetables, according to the company.
Aldi added its own Fairtrade tea to its shelves last October. Diplomat own-label tea bags are licensed by the Fairtrade Foundation and were launched as part of Aldi's weekly special offers, rather than its core lines. At 79p for a 125g box of 50 tea bags, the product is cheaper than comparable items offered by many rival grocery retailers.