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Asda is launching its first transactional mobile phone app, allowing customers to buy groceries online and price check the cost of their shopping using their iPhones.
Asda’s sales growth picked up pace slightly over the past three months, up 1.3% year-on-year. The figures, covering the period from 1 July to 30 September, mark an improvement on the 0.5% rise in like-for-like sales in the second quarter. The performance was described as “solid” by the supermarket’s US parent, Walmart.
One of the world’s leading fmcg companies has accused retailers of devaluing major branded product launches by subjecting them to savage price promotions as soon as they hit shelves.
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