Trident, the chewing gum brand launched by Cadbury Schweppes in February, has gained a 15% share of the chewing gum market, according to data from Nielsen.

Trident has become the number two brand in the £240m chewing gum market, overtaking Wrigley's Airwaves, according to reports in The Times.

In the first seven weeks since the launch of Trident, sales in the chewing gum market have increased by £6.2m.