Nestlé has earmarked £2.5m in support for its Nesquik milk drink with radio advertising, posters and radio sponsorship.
Kicking off on March 8 and targeting mums, the campaign aims to establish Nesquik as the ideal drink for kids coming home from school. Radio executions feature humorous but tough school scenarios and carry the strapline ‘Happiness quick with tasty Nesquik’, with posters sporting the same line.
Sponsorship activity with Capital Radio Network will target the homeward bound school run.
Brand manager Carrie Stanley said radio was an ideal medium to reach parents on the school run. “The new campaign is designed to encourage parents to view Nesquik as an everyday drink,” she added.