Bottled water brand Ty Nant is hoping its latest marketing initiative will prove a smash hit ­ after tying up with this year's Stella Artois Tennis Championship.
The brand will be the televised tournament's official water for the next three years for an undisclosed sum, with this year's event getting under way at Queens Club in London on Monday (June 9).
A spokeswoman for the company said the deal to sponsor the event would include a Ty Nant branding presence on court.
The brand acted as an official sponsor at this year's Louis Vuitton Sailing Cup in New Zealand.