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UDV squares up to Bacardi Breezer with new PPS entrant Arche
2001-04-07T00:00:00
UDV has its sights set on being a dominant player in the premium packaged spirits market and is putting £10m behind its latest launch into the sector Archers Aqua. It has had spectacular success with Smirnoff Ice launched in 1999. This exceeded...
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