Unilever has sold its soft cheese brand Boursin to Le Groupe Bel, owner of Laughing Cow cheese, for E400m (£278m).
Around 150 Boursin staff from Unilever's factory in Pacy, France, will transfer to Le Groupe Bel as part of the deal, which is expected to be completed in the next two to three months.
“Having taken the decision to focus our portfolio on priorities outside the cheese category, I am confident we have found a new owner that will offer further growth and brand development opportunities for Boursin as part of their dedicated and focused cheese business,” said Kees van der Graaf, president of Unilever Europe.
Around 150 Boursin staff from Unilever's factory in Pacy, France, will transfer to Le Groupe Bel as part of the deal, which is expected to be completed in the next two to three months.
“Having taken the decision to focus our portfolio on priorities outside the cheese category, I am confident we have found a new owner that will offer further growth and brand development opportunities for Boursin as part of their dedicated and focused cheese business,” said Kees van der Graaf, president of Unilever Europe.
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