The Unwins Wine Group has expanded its marketing team with the appointment of Steve Alexander as retail marketing manager and Tom Driver as marketing analyst.

Alexander will develop, plan, execute and evaluate instore marketing for Unwins’ retail brands. He has previously worked for Papa John’s International and The Tussaud’s Group.

Driver joins from TNS, where he worked on retail insight projects with clients such as Asda and Marks and Spencer.

He will be responsible for providing management data based on trading, market and consumer research.

Both men report to marketing director Ian McLernon, who said: “We are delighted to have appointed Steve and Tom to our refocused marketing team. The appointments will further strengthen our retail brand.”