Walkers' savoury bagged snack Monster Munch is to get its first sweet variant, with the launch of a vanilla ice cream flavour.
Available from Monday (April 21) for 16 weeks, the limited edition's packaging features the brand's monster character as a melting blob of ice cream.
Trade marketing manager Nicky Seal said inspiration for the new flavour had come from the success of sweet bagged offerings such as Quaker Caramel Snack-a-Jack.
Support will include outdoor posters as well as instore PoS material.