Vimto soft drinks hopes to tap into the coconut water boom with a zero-sugar carbonated coconut drink in its licensed Levi Roots range.
Levi Roots Coconut ‘n’ Lime Zero - the brand’s first sugar-free product - initially launches exclusively in Tesco for three months from this month (rsp: £1.69/two-litres). With pressure on manufacturers to slash sugar levels, it contains sweeteners Acesulfe K and Sucralose, plus crystallised coconut water to tap the fast growing coconut water market.
Vimto axed Levi Roots tropical fruit juice and ginger beer last year to focus on carbonated Caribbean drinks. The company said it hoped to develop a ginger beer for the current range.