Vimto’s ‘Seriously Mixed-Up Fruit’ campaign has helped the brand to annual sales of £50m for the first time.

The soft drinks brand posted year-on-year growth of more than 31%, maker Nichols claimed.

A marketing spend of £6m for the year represented an increase of 20% over the previous term.

Senior brand manager Emma Hunt said a “strong multimedia programme” and the launch of Cherry Vimto at the start of the year had helped lure new consumers to the brand – in particular, its target teenage demographic.

“Vimto has achieved its highest ever value and is growing six times faster than the soft drinks market,” she said.

Earlier this month Nichols announced a rise in first-half profits of almost 40% to £6m, against total sales for the six months to 30 June of £44.2m.

Read more
First-half profits soar at Vimto maker Nichols (4 August 2010)
Acid Test: Cherry Vimto (5 June 2010)