Waitrose news and analysis – Page 123
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A lighter alternative
Devil’s Rock is launching a German Pinot Grigio which it says offers a lighter alternative to Italian varieties.The brand has added a screwcap Pinot Grigio 2003 to its range, to join Devil’s Rock Riesling. It will be sold in Waitrose from...
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Doubts over unit advice
There has been a mixed reaction to Waitrose’s decision to introduce sensible drinking advice on shelves from Monday.The new shelf barkers show recommended government limits (three to four units for men and two to three units for women) as well...
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High Noon for Waitrose and Sainsbury
Waitrose has teamed up with fine dining London Indian restaurant Quilon to launch a new range of chilled meals to rival Sainsbury’s Bombay Brasserie range.The range of seven offerings, produced by Noon Products, which also makes the Sainsbury’s...
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Waitrose roll-out
A new range of traditional French yogurts and desserts sold in re-usable ceramic pots is set to be launched in the UK.The premium-priced range from South of France producer La Fermière comprises five set yogurts – Lemon, Honey, Vanilla,...
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Confection perfection
It’s all change for our gallery of the six best confectionery buyers. None of the group voted for by suppliers in June 2003 made it into this year’s high flyers. That said, Tesco, Asda and Waitrose all made it through again. Tesco’s Sharon...
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Christmas challenge to M&S
Waitrose is taking on M& S in the run-up to Christmas with the launch of a 30-strong range of packaged meat and fish products under the Easy banner.Speaking as Waitrose posted a 6.4% rise in sales to £1.4bn in the half-year to July 31, Waitrose...
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Trouble in paradise
The EU’s abolition of banana quotas could spell disaster for Caribbean producers. Liz Hamson reportsWaitrose’s TV campaign for Caribbean bananas at 99p a kilogram paints a utopian picture of a lush heartland of banana production –...
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Mushrooms unbruised
The first automated mushroom trimmer and grader in the UK has been installed at Waitrose’s mushroom farm at the Leckford Estate in Hampshire which provides a third of its fresh requirements. After the mushrooms are placed on the conveyor by...
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New branches will think local
Waitrose has started talking with regional food groups about introducing local sourcing to the 19 stores it has purchased from Morrisons after the Safeway takeover. A spokeswoman said that Waitrose has the capacity to tailor its assortment...
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Moldovan Firebird rises at Waitrose
Moldova is set to make its mark in the wine fixture with the launch of a new range of branded wines from the former Soviet Union enclave.Firebird Legend has been developed with the wine consultancy Cellarwood specifically for the UK market....
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Beef ribs at Waitrose
Branded beef ribs have been launched into Waitrose stores following success with a pork equivalent.Marketing group World Food Heroes launched the ‘Sam’s Diner’ branded ribs in barbecue sauce into the chain this week.Priced at £3.99, the...
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Pushing north is a no-brainer
The north-south debate is an irrelevance to Waitrose as MD Steven Esom tells Elaine WatsonQuote unquoteEven when Waitrose is asking you for money, it asks you nicely, say the chain’s suppliers. It’s a cliché, but Waitrose is a...
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Harrison quits Baxters for Rachel’s Organic
Martin Harrison, sales and marketing manager for Baxters Foods chilled soups division, has been recruited as national account manager for the Rachel’s Organic brand.He initially takes responsibility for managing the Tesco, Waitrose and Asda...
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Waitrose turns up price heat
Waitrose is asking suppliers for keener prices in a bid to capitalise on the sales opportunity its new floor space can offer them.Waitrose recently boosted its selling space by 20% with the acquisition of 18 Safeway stores and one Morrisons...
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Waitrose: not aimed at posh people
In an interview with the Sunday Times this week Waitrose’s managing director Steven Esom objected to the company being referred to as “the posh person’s supermarket”.Esom stated that he liked to introduce himself as a “niche regional grocer”...
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Fairtrade first at Waitrose
Waitrose is set to help South African farmers with the launch of a Fairtrade avocado.The retailer is the first to sell the Fuerte Large avocado, grown near the Kruger national park. The fruit will be available until June 27 when it will be...
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Buffalo stance
Liz Hamson explores how a Waitrose supply deal has changed the life of specialist milk producer Buffalo House in the second feature in our series about buyer-supplier relationshipsLocal and regional produce is big news in the...
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Six of the best juices and smoothies buyers
>>nominated this monthAMBIENT and CHILLED JUICE BUYER, WAITROSEOwens became a trainee buyer for Sainsbury in 1990. Having progressed to a buying role in the health and beauty category, he became a buyer for household products,...
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Six of the best bread and pastry buyers
>>nominated this monthBAKERY BUYER, WAITROSEDickson joined Waitrose as a management trainee in 1987 after leaving the Royal Navy. Following training he was appointed fresh foods department manager at Waitrose's Dibden store,...
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Waitrose gets a perfect fit
The Safeway stores Waitrose has picked up in the north of England are a perfect fit for its upmarket format, new research has revealed.Analysis conducted by CACI has revealed that the Safeway store Waitrose has acquired in Harrogate – the...





