Up to 100 Waitrose products will be hitting the shelves of a small New Zealand grocer called Nosh Food Market this Christmas.

The two companies have signed a partnership deal that will bring Waitrose products to six Nosh stores.

In exchange, Waitrose will help the smaller firm pursue its growth ambitions. Nosh has plans to expand its share of the New Zealand grocery market to 5%.

“This experience will provide Nosh with insights into best practices and logistics which we will apply as we continue to expand our own footprint and increase our share of the grocery market to our target of 5%,” said Nosh director Clinton Beuvink.

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