Frozen yoghurt retailer Yog is making its products available for the first time outside its own stores with an exclusive rollout in Waitrose next month.

Yog operates six café-style stores across the UK, including sites in London, Brighton and Reading, selling soft-scoop frozen yoghurt, smoothies and five take-home products. The business, founded in Brent Cross in April 2008, makes its frozen yoghurt using milk from 65 Friesian cows in Kent.

Yog founder Rebecca McGuire predicted big things for the frozen yoghurt market in the UK. "Waitrose is very exciting for us and for the market and no doubt many will follow in our path," she said. The Waitrose flavour line-up is yet to be confirmed but is likely to include natural, chocolate and pomegranate in 500ml tubs retailing at £3.95.