Crisp manufacturer Walkers is cutting the amount of saturated fats in its products by 70%.

Supported by full-page newspaper ads, Walkers said that from today packs of standard Walkers crisps would be lower in fat because the crisps would be cooked in Sunseed oil.

It also revealed that the salt content of a standard Walkers crisps had been reduced to 0.5% - 8% of an adult’s recommended daily amount for salt.