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How one of last year’s launches is faring Product:Weetabix chunkyfruit barsCompany:weetabixLaunch date:July 2004 A lack of continued marketing support appears to have been the main downfall of...
One of the best known figures in the breakfast cereals sector has died from a heart attack. Les Comley was 60 when he retired in 2000 from Weetabix, where he was the main board director responsible for marketing and export. He joined in 1984 as...
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