"I really like the Withabix/Withoutabix' ads on TV at the moment, because they are amusing and they deliver the branding cleverly. The one I like best is set on a beach with everyone running madly out of the water as someone shouts Tidal Wave'. It then cuts to the Withabix surfers dashing in to make the most of it. Clever, and no overt Weetabix mention, but you still take out the values of the brand easily and immediately." {{BRANDWATCH }}